In sports training there’s no more valuable asset than data. That’s why hoops pros use high-tech equipment to monitor everything from passing patterns to fatigue levels. This basketball aims to re-create those perks for casual players. It comes embedded with nine sensors and a Bluetooth chip that sends performance data to a mobile app-allowing players to measure, say, the arc of their jumpshot. If something’s off during game play, the voice of a coach (via the app) can even implore you to “go faster” or “snap your wrist.” “We get excited when we see someone improve,” says Michael Crowley, whose company, InfoMotion Sports Technologies Inc, makes the 94Fifty Smart Sensor. And apparently that’s happening a lot: Crowley says InfoMotion has sold close to 100,000 balls.