When you hear about the beer vending machines made by BeerBox, you might wonder: Why don’t we have machines like this already?
Founder Robert Gaafar explained that there are actually several reasons why beer vending machines haven’t made sense in the past. For one thing, there’s the obvious legal necessity of ensuring that people are 21 years or older. For another, many venues won’t sell you a closed container of alcohol, because it can be used as a projectile (so you either get draft beer in a cup, or an already opened can or bottle). Plus, a normal vending machine might shake up the can too much, resulting in a foamy mess.
So BeerBox is a vending machine that opens the can for you. The company is part of the accelerator at ZX Ventures, the innovation arm of Anheuser-Busch InBev, and Gaafar said that if all goes well, BeerBox could eventually spin out as a separate company.
He added that BeerBox is meant to address “a pain that we’ve all felt” at concerts or festivals or ball games — the long lines at the bar: “It’s like, do I really want a drink? I might miss the next quarter.”
“These venues would love to sell more beer at the end of the day but they’re limited with real estate,” Gaafar said. “They can’t build more bars in the arenas, nor do they necessarily want to hire more people to staff that.”
The machine was developed in partnership with Intelligent Product Solutions, Ralph Cassara, the company’s senior director of architecture and embedded software, explained that the can-opening functionality represents even more of a “unique technical challenge” than you might think.
One aspect was simply studying how your fingers open a can of beer and figuring out how to replicate that mechanically. But Cassara also noted that the cans can be loaded into BeerBox top-first or bottom-first, so the machine needs to detect the can’s orientation, and then locate the tab at the top of the can.
And where another beer vending startup called Civic is focused on using blockchain to solve the age verification issue, Gaafar said that’s addressable with human checks — just put the BeerBox (or, eventually, multiple BeerBoxes) in an area that’s only accessible to guests who’ve shown their ID.
The current BeerBox prototype can hold 150 25-ounce cans of beer (though Gaafar said that will end up going down to 110 cans as the machine is redesigned for airflow). Payments are cashless, but the company is also planning new models that support secure, offline payments. And while the prototype we saw only dispensed Bud Light, he said it eventually will include a touchscreen for ordering multiple types of beer.
In the meantime, you’ll be able to see the BeerBox at select concert and sports venues this summer.